What is it?
-a love affair expressed in full Technicolor with the world’s greatest grape.

Why?
-because we can and we must overcome this hackneyed belief
that Riesling is always sweet.

Where?
-every corner of the globe where wine is available.

When?
-from June 20th to September 21st
(we ain’t kidding when we call it the Summer of Riesling!)

How?
-by bringing everyone together and handing them a glass of Riesling and engaging them in conversation, with the thrust of the dialogue centering on:
Balance…of bone-crunching acidity and sweetness
Complexity…like a conversation with Jean-Paul Sartre
Delicacy…as if Anthony David was floating across your pillow
Longevity…suffice it to say, communism hasn’t survived as long as some bottles
Sense of Place…greater than Jay Z’s footprint at the Marcy Projects

Do I get anything?
-of course you do…we will plaster your body in tattoos, dress you in a cool SoR 2012 t-shirt, cover you with retro pins, apply stickers over all available surfaces
and Rick Santorum will autograph a sweater vest for you.

What do I have to do in return?
-promise to feature 3 Rieslings by the glass all Summer long
(and we mean…ALL SUMMER LONG!)
and commit 2 of those Rieslings to Germany in July for

(lest you forget, Germany is the homeland of this Mother of All Grapes!)

Will I go to Heaven if I participate?
-remember, we are just fellow wine lovers and we do not have an inkling about Big Picture stuff.
However, in 2011 the Virgin Mary appeared on the Brooklyn Bridge to bless the revelers
on the boat cruise with the German Wine Queen.